News
5 min read

A New Name, a Renewed Vision

Secure Digital Payments is now Finvaro — a new name that better reflects our mission, our vision, and our commitment to simplifying global financial operations.
Written by
David Shafrir
Published on
1 January 2025

We’re excited to announce a change for our company. 

Secure Digital Payments is now Finvaro — a new name that better reflects our mission, our vision, and our commitment to simplifying global financial operations. 

The decision to rebrand wasn't taken lightly; it represents our evolution and growth, as well as our relentless drive to empower businesses worldwide.

Why Rebrand? The Story Behind Finvaro

Since our founding in 2019 as SDP, we have been dedicated to providing secure, reliable, and innovative financial solutions for businesses. We started with a clear mission: to make global transactions simpler, faster, and more accessible for companies of all sizes.

As we evolved, so did the world of finance. We developed new solutions, integrated emerging technologies like crypto processing, and expanded our reach into a diverse range of industries. But we quickly realized that our name, Secure Digital Payment, no longer captured the breadth of what we offered or our vision for the future. We needed a name that embodied not just our solutions, but our spirit and our purpose — to empower global commerce and simplify financial operations.

What the Rebrand Means for Our Customers

We want to assure our existing customers and partners that this rebrand doesn’t change the quality of the service and support you've come to expect from us. In fact, it’s quite the opposite. As Finvaro, we're doubling down on our efforts to simplify financial operations and empower businesses to achieve more.

Here’s what you can expect from Finvaro:

1. A Unified Suite of Solutions

Finvaro brings together our existing offerings into a single, seamless experience. Our Finvaro Wallet provides both merchants and consumers with an all-in-one digital payment platform. Finvaro Processing empowers businesses to handle credit card and crypto transactions securely and reliably. And with Finvaro Banking, we offer advanced, tech-forward corporate banking solutions to help manage your global finances. All of these solutions are now more closely integrated under one brand, making it easier for you to navigate and utilize our services.

2. Innovative Features and Simplified Operations

Our new brand identity emphasizes our focus on simplifying financial transactions for modern businesses. We’ll be introducing new tools, integrations, and features that make it easier for you to manage your financial operations efficiently. From streamlined onboarding to secure compliance checks and seamless technical integration, we’re committed to making your experience as smooth as possible.

3. Growth-Focused Partnerships

Finvaro is more than a payment processor — we’re a partner in growth. We’ve expanded our services to support a wide range of industries, including gaming, e-commerce, crypto, cannabis, and technology. We’ll continue to work closely with our partners to ensure they have the support and technology they need to succeed in their respective markets.

Our Commitment to Innovation, Trust, and Empowerment

While our name has changed, our values remain at the core of everything we do.
Finvaro stands for:

  • Innovation: We constantly push the boundaries to offer cutting-edge solutions that drive growth for businesses around the globe.
  • Trust: Transparency, security, and reliability are the pillars of our service. We build lasting partnerships by delivering solutions that our clients can depend on.
  • Empowerment: Our goal is to empower businesses with the tools they need to break free from financial limitations and explore new opportunities across the globe.

What’s Next for Finvaro?

As we embrace our new identity, we’re excited to share some of the changes you’ll start seeing:

  • A Fresh, New Website: Our rebranded website is designed to provide a more intuitive and user-friendly experience. You’ll find comprehensive information on our products and services, resources to help you get started, and clear pathways to reach out for support or partnership inquiries.
  • Product Announcements and Updates: Stay tuned for exciting updates on our solutions. From enhanced wallet features to new payment processing options, we’ll continue to roll out innovations designed to empower your business.
  • A Growing Community: We believe in building a community that grows together. Follow our blog for the latest news, insights, and success stories from businesses using Finvaro to thrive in the global marketplace.

Together, we’re building a future where financial operations are no longer a barrier to growth, but a pathway to endless possibilities.

Whether you’re new to our community or have been with us since our early days as SDP, we’re glad to have you along for this ride. 

Welcome to Finvaro — 

Effortless Payments. Infinite Possibilities.

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